Eight ways to set a book

A design here is not a colour scheme. It is a complete set of typographic decisions: which face, at what size, with how much leading, how a chapter opens, what marks a scene change, what runs along the top of the page. The sort of thing a book designer settles once and then applies to three hundred pages without thinking about again.

Every typeface below is under the SIL Open Font License, which permits embedding in a book you sell. You can change the size, the leading and the indent afterwards; the design only sets where they start.

Trade

The safe default. What a paperback looks like when nobody is showing off.

Typeface
Source Serif 4
Opens
Left
Best for
Any book, and the right answer when you are not sure.
See a page set in Trade →

Garamond

A sixteenth-century face, a drop cap, and a lot of air. Literary fiction.

Typeface
EB Garamond
Opens
Centred, 3-line drop cap
Best for
Literary and historical fiction; anything that wants to feel printed rather than produced.
See a page set in Garamond →

Baskerville

High contrast, high x-height, easy at small sizes. Built for 5 × 8.

Typeface
Libre Baskerville
Opens
Centred, under a rule
Best for
Compact trim sizes, large-print editions, and readers who are not twenty-five.
See a page set in Baskerville →

Memoir

Warm, contemporary, slightly informal. Reads like a voice.

Typeface
Lora
Opens
Left
Best for
Memoir, essays, narrative non-fiction, anything in the first person.
See a page set in Memoir →

Lyric

Light on the page, wide leading, room to breathe. Poetry and short forms.

Typeface
Crimson Pro
Opens
Centred
Best for
Poetry, short stories, aphorism, anything where the white space is doing work.
See a page set in Lyric →

Humanist

Calligraphic, slightly irregular, designed for very long reading.

Typeface
Alegreya
Opens
Left, under a rule
Best for
Long literary fiction, translated work, books read in one sitting.
See a page set in Humanist →

Manual

Sans headings, serif text, numbered chapters. Non-fiction with structure.

Typeface
Source Serif 4 · Inter headings
Opens
Left, under a rule
Best for
Business, self-help, how-to, textbooks, anything with subheadings and lists.
See a page set in Manual →

Grid

Sans throughout, tight and functional. Workbooks and reference.

Typeface
Inter
Opens
Left, under a rule
Best for
Workbooks, journals, manuals, planners, reference printed at 8.5 × 11.
See a page set in Grid →

Not sure which?

Take Trade. It is the one that will never be the reason a reader notices the typesetting, which is what a trade paperback design is for. Fiction that wants a voice on the page is better served by Garamond; non-fiction with subheadings and lists by Manual.

Try them on your own book →